Pages

Sunday, August 17, 2014

Magazine Subscriptions that will Trick You


I have to tell you, these magazine companies are getting so greedy the past several years. When they send you a subscription notice, you really need to investigate. At our house, we get a lot of magazine subscriptions. We get everything from cooking, to woodworking, to crafts, and general reading material. Above is one example. I've blocked out the name because we really like the magazine, and it really doesn't matter, because many of them are doing it.

Notice where it says "Subject to Expiration." At first glance it makes you think that is when your magazine expires. But no, it's when this special deal expires. About an inch below in much smaller print, you'll find the code to the actual expiration date of the magazine subscription. Just think if it were one that didn't post the expiration date. And what is with the free gift subscription? It confused me right off the bat! So tricky in so many ways, especially when people today are so busy and constantly multitasking, they don't always read every line. And doesn't "Customer Notice" make it sound like something you need to know? We have some magazines that send us renewal notices several times a year.

Another trick some of the use is they don't put the expiration date on your issue. This can be confusing. I'm on to them now! I keep a file in my Evernote notebooks (you can use a spreadsheet, word document, or anything you like) so I can keep track of all my payments that I make to renew. I note if it's a digital issue or a paper issue, the payment method, the date I paid it, how many issues, and the new expiration date. When you get as many as we do, that's the only way to keep track.